As translated from the Zcool release announcement, here are a few words on the design concept and background:
“Hanyi Banner Black is a three-series font (long, square and flat) with a huge and complete character family. From the thinnest weight at 25 to the thickest at 105, and with a total of 15 style iterations, [Banner Black] can be used across a wide range of industry mediums….
“The font is less mechanical and more human, both fluid and cultured, orderly and penetrating. Hanyi Banner Black’s Western character set follows Neo-grotesque design styles similar to famous Western fonts Univers and Helvetica….”
Banner Black can be purchased on Taobao here, or you can contact the company directly by calling +86-010-8827-5615, or writing email@example.com.
Just for giggles, here’s a link to the entire Hanyi 2014 fonts catalog (PDF).