fuck yeah, lens flare: theories on surrealism in chinese product imagery

I keep wanting to say something like “the mainland Chinese aesthetic tendency towards dreamlike product imagery is disappearing”, but the more I paw through the design galleries, the more I’m convinced that just isn’t true. All the single product landing pages, all the “editor’s choice” banner ad designs, all the ecommerce apps, many of them…

Read More
Papercut Concept

Loving this playpen smartphone landing screen concept by zoe020288, selected as an Editor’s Choice on zCool. The first screen places time, day, weather and in the top right-hand corner. The following screens show alternature versions. This style is reminiscent of traditional Chinese paper cutting, an art form with centuries of history.

Read More
The Six Robberies: CNY 2015

It’s that season: Each Chinese New Year, countless millions of city residents head back home for the holidays, and the seasonal marketing campaigns begin. This one is great (and currently much-discussed) mobile ad from Alipay (Chinese name Zhifubao, China’s Paypal equivalent) outlining the very relatble “Six Great Robberies” of visiting with family during CNY. “Why…

Read More
Words can be Weapons

Sponsored by the Center for Psychological Research in Shenyang to shine a spotlight on the long-term effects of gnarly words directed at children, Wordscanbeweapons.com is a killer concept executed by the Beijing branch of Ogilvy & Mather. As you scroll down the page, meany-pants Chinese phrases morph into metallic weaponry, and the sequence wraps with…

Read More
Exploring Moon Bear

Oh-ho! At long last, a Chinese site takes home an Awwward, and deservedly so. Produced by Beijing-based firm Logicdesign, Exploring Moon Bear was released as part of an AAF (Animals Asia) initiative to raise awareness about Moon Bear protection, and the exploitation of Moon Bears for their bile, currently used as a component of some…

Read More
Yetang 野糖

From the creators of Nuandao.com comes yet another clean-as-purified-air interface. Meet Yetang, an indie clothing and accessories e-commerce portal aimed at the Chinese youth market. Who I guess have disposable income now. It’s kind of hard not to squee when you use the search bar. It’s a cat. And it wakes up when it sees…

Read More