Mitigating Mistrust in Chinese eCommerce: Visual Indicators of Trustworthiness on B2C Platforms

Hoo! You remember back in 2005 when this was true? “The research findings show that consumer privacy protection, security control measurements, brand and size of the companies are most important factors, while consumer’s characteristics and perceived easiness of using the Web site that have no significant influences on consumer trust.” (The influenced factors to online…

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Yetang 野糖

From the creators of Nuandao.com comes yet another clean-as-purified-air interface. Meet Yetang, an indie clothing and accessories e-commerce portal aimed at the Chinese youth market. Who I guess have disposable income now. It’s kind of hard not to squee when you use the search bar. It’s a cat. And it wakes up when it sees…

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