Mitigating Mistrust in Chinese eCommerce: Visual Indicators of Trustworthiness on B2C Platforms

Hoo! You remember back in 2005 when this was true? “The research findings show that consumer privacy protection, security control measurements, brand and size of the companies are most important factors, while consumer’s characteristics and perceived easiness of using the Web site that have no significant influences on consumer trust.” (The influenced factors to online…

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