Watermelon Sushi

Ruolan Xia, multi-disciplinary design student at Zhejiang University in Hangzhou, is one of my favorite up-and-coming Chinese designers on Behance, with a sweet student project portfolio. ‘Watermelon Sushi‘ is a visual concept for a simple design department recruitment campaign brochure and concept. The crowning glory: An optometrist’s eye chart featuring the Chinese word for “Reality”…

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Portfolio Focus: Hellocean 你好大海

Based out of Zhengzhou, branding firm Hellocean (你好大海) recently nailed a top spot on Zcool’s featured list with their brand development for Zhua Fan’er, an upcoming fingerfood eatery whose name is a play on the Chinese words for both “Grab Rice” and “Rock an Attitude”. Hellocean’s portfolio is full of similarly well-balanced cleverness, particularly notable…

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Tribe Organic

Big branding success by Shift Partners as they Beijing’s newest healthy cafe-eatery deal near San Li Tun, Tribe Organic. “Fresh as F*ck” indeed. (Picture by LumDimSum.com) (Picture by SmartBeijing.com)

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Spoonful of Sugar

Gorgeous branding work for indie cafe Spoonful of Sugar (壹勺子糖) based in Dashilar, Beijing’s neo-design district. Branding was done by creative agency Jellymon. All photos from the Spoonful of Sugar Instagram feed.

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