Watermelon Sushi

Ruolan Xia, multi-disciplinary design student at Zhejiang University in Hangzhou, is one of my favorite up-and-coming Chinese designers on Behance, with a sweet student project portfolio. ‘Watermelon Sushi‘ is a visual concept for a simple design department recruitment campaign brochure and concept. The crowning glory: An optometrist’s eye chart featuring the Chinese word for “Reality”…

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Walnuts from the Wayback “原品·树”

Swish, baby: these luxury walnuts are harvested from trees that first took root in 1610 during the reign of emperor Wan Li of the Ming Dynasty. This is an excellent example of “primordial” style design and branding often associated with luxury goods in China, where purity, simplicity, rough wood, “rice whites”, water droplets and bamboo/foliage…

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