Kendra Schaefer
Mitigating Mistrust in Chinese eCommerce: Visual Indicators of Trustworthiness on B2C Platforms
Hoo! You remember back in 2005 when this was true? “The research findings show that consumer privacy protection, security control measurements, brand and size of the companies are most important…
Chinese New Year by the Numbers: Wechat + Spring Festival Infographic 2016
The numbers are counted, the 汤圆 are eaten, and Spring Festival 2016 is officially wrapped. WeChat released an overview of Chinese New Years user stats, and Chinese branding blog Pingwest…
A Stroll Through China’s Most-used Desktop Login Forms
I presume you’ve used a login form before (no? Hail, and welcome to Earth. We have tacos). And I presume you’re familiar with the basics: you speak “friend” and enter.…
Eight Conclusions from Tencent’s Mobile User Behavior Report
Hey nerd faces, Tencent’s game design and creative team TGideas just released a cool light-app based report outlining eight conclusions from mobile behavior data aggregation and testing. I’m gonna translate…
Examining Chinese UI for the Travel Industry: What’s Different?
Dorking around on travel sites is my weird little self-soothing, time-wasting extravagance. I don’t know what’s so exciting about plane ticket listings, I just like them. I like them in…
Chinese App Icons: Senior Designers Share Their Thinking
Man, you rarely see stuff like this on the Chinese net: interesting dive into design thinking as Chinese branding blog Pingwest interviews the designers of three major Chinese character-based app…
Chinese User Interface Trends in 2015: Onboarding with Overlays and Arrows
We like to think that every decision made by giant conglomerates is backed by years of research and considered decision-making, but if you’ve ever gotten close to a multi-national company,…
Proof of Concept: Are Chinese App Interface Colors Really Brighter?
Sometimes you have one of those conversations that’s so full of new ideas, it pinballs around your head for days. I enjoyed one of those recently while interviewing a source…
East Asian Cultural Perception in UX / Interface Design
Picture a timeline. Like those timelines you used to draw in history class, from the Battle of Hastings to present. How is it oriented? Like many westerners, the past is…